Client Name
Lana Osborne-Paradis
Services Provided
Strategy
Website Design
Community Platform
Funnel Design
SOFTWARE
WordPress
VISUALS
HEAR FROM LANA
"Working with Felicia has been by far the best online/website/branding experience I have ever had. She is the full package. She understands effective branding, website creation, sales funnels, email marketing, and how to plan it all out to maximize sales and customer retention. I cannot recommend working with Felicia enough. I continue to work with her because of her organization, ability to respond quickly, and commitment to continually learning and staying on top of the latest technology relevant for my business.
Challenge & Solution
When Lana returned from maternity leave needing a thoughtful way to re-engage her audience and rebuild connection with her community before reopening enrollment to her Coaching Club.
Rather than jumping straight into a relaunch, Lana wanted a strategy that honored where her audience was and created a natural path back into conversation and commitment.
Pre-Launch Experience:
We began with a paid pre-launch challenge designed to reintroduce Lana’s voice, rebuild trust, and create an intentional re-entry point for her audience. The challenge focused on participation and engagement first, allowing people to reconnect without pressure to buy.
Coaching Club Funnel and Nurture:
Following the challenge, we optimized the transition into the Coaching Club with a clear enrollment flow and supportive email nurture sequences. The system guided participants forward in a way that felt aligned, simple, and easy to navigate, ensuring no momentum was lost after the challenge ended.
Final Result
The pre-launch challenge created a strong re-entry point for Lana’s audience, engaging over 100 participants and re-establishing consistent interaction with her community. This allowed Lana to reconnect with existing followers while welcoming new people into her ecosystem in a low-pressure, intentional way.
With the sales funnel and nurture sequences optimized, the transition from challenge participant to Coaching Club member became clear and easy to navigate. The system supported decision-making without relying on urgency, ensuring interested participants understood the next step and how it fit into their goals.
As a result, Lana reopened her Coaching Club with 36 new members. Beyond enrollment, the relaunch strengthened her community and provided a repeatable structure she can rely on for future launches, giving her confidence that her systems support both growth and sustainability.