An application funnel is a type of marketing funnel that is designed to identify the best candidates for a high-ticket offer such as a coaching program or service. It typically involves a candidate filling out a form, a reviewal process and if approved moving on to a discovery call to enroll into your offer. The goal of an application funnel is to assess the fit and readiness of potential clients.
Your landing page can be either a lead magnet, reverse squeeze page or an offer page that includes a detailed description of your offer. There should be an opt-in form on this page that captures the visitor’s contact information.
It should include an application form that collects information about potential clients, such as their goals, challenges, and past experiences. Review the applications and select the most qualified candidates for a sales conversation (discovery call, consultation, etc.).
All applications should be redirected to a thank you page that confirms their application has been received. It can also provide details about the next steps in the process.
Use a scheduling tool to schedule discovery calls with the selected candidates. Conduct the discovery call with the selected candidates and gather additional information about their business and their needs.
Once clients have confirmed their participation in your program or agreed to hire you, onboard them into the program or service by providing any necessary information or resources (link to an offer checkout form, contract and invoice, etc.).
When choosing tools and software for your funnel, make sure to consider your budget and overall goals. There are many options available at different price points, so you can choose the tools and software that work best for you. Keep in mind that you don't have to have everything right away – you can always upgrade or add additional features as your business grows.
If it makes sense for your business, consider using an all-in-one marketing solution, which includes many of the tools and features you need in one platform. These can be convenient and cost-effective, especially if you are just starting out.
Here is a list of professionals that you may want to consider hiring if you're building a marketing and sales funnel
You may need to handle some tasks on your own, if you are unable to hire all of the recommended team members or an agency. It's important to consider your own skills and resources when deciding which tasks you can handle and which ones you may need to delegate.
Remember, the more support you have, the smoother the process will be, but it's also important to be realistic about what you can manage on your own. It's also worth noting that you may need to hire other professionals depending on your specific needs and goals.
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Keep an eye out for more of my top-secret tips and tricks on how to create a funnel that will have your perfect-fit customers lining up for miles. I promise it’ll be a blast!
DISCLAIMER: The recommendations provided by this quiz are for informational purposes only and are not intended as legal, financial, or professional advice. Your business and circumstances are unique, and it is important to carefully consider all relevant factors, including your budget, time availability, and technical expertise, when choosing a marketing funnel. We recommend seeking the advice of a qualified marketing professional before making a final decision. The use of this quiz does not create a professional relationship between you and Swanked Creative. Swanked Creative is not responsible for any actions or inactions taken based on the information provided by this quiz.