YouR Results Are In! You should use a
Challenge Funnel
Your offer Price prange
$300-$2K
Number of Funnel Pages
3-4
Level of Complexity
Med
Funnel Overview
A challenge funnel is a type of marketing funnel that involves creating a short-term challenge, usually lasting 3-5 days, to promote a mid-priced product or service. The challenge typically involves providing value and education to the participants, with the goal of upselling them to the paid product or service at the end. Note: The challenge is free to register to get as much traffic as possible with an upsell to VIP status.
Best For:
- Mid-Ticket Course
- In-person Events
- Done-For-You Service
- Group Membership
Here's A suggested Funnel flow for your build-out:
1
Challenge Registration Page w/ Opt-In
This is the first step of the challenge funnel, where potential participants can sign up for the challenge by filling out an opt-in form. This page should provide an overview of the challenge, its benefits, and the information that participants will need to provide in order to join.
2
Upsell Page
After signing up for the challenge, participants will be directed to an upsell sales page. This page is designed to offer an additional product or service that complements the challenge and provides additional value to the participant. Most often, this is VIP access to the challenge that includes direct access to the host as well as live stream room. Those who don’t purchase the VIP access will watch the stream in a FB group or watch page.
3
CHECKOUT PAGE W/ ORDER BUMP
Once a participant has decided to purchase the upsell, they will be directed to a checkout page. This page will have an order bump, which is an additional low-cost offer that is presented to the customer before they complete their purchase.
4
Challenge Confirmation Page
After the participant has completed their purchase, they will be directed to a confirmation page. This page will confirm their participation in the challenge and provide them with any additional information they need to get started.
The tech tools You'll Need
When choosing tools and software for your funnel, make sure to consider your budget and overall goals. There are many options available at different price points, so you can choose the tools and software that work best for you. Keep in mind that you don't have to have everything right away – you can always upgrade or add additional features as your business grows.
If it makes sense for your business, consider using an all-in-one marketing solution, which includes many of the tools and features you need in one platform. These can be convenient and cost-effective, especially if you are just starting out.
Team Members to Consider
Here is a list of professionals that you may want to consider hiring if you're building a marketing and sales funnel
Strategist
A strategist will help you develop a plan for your funnel and identify the most effective tactics and strategies to achieve your goals
Copywriter
A direct-response copywriter will help you write compelling copy for your landing pages, emails, and other marketing materials.
Designer
A designer will help you create graphics and design elements for your landing pages and other marketing materials.
Tech Specialist
A tech specialist will help you set up and integrate the various tools and software you need to build and run your funnel.
Project Manager
A project manager will oversee the planning and execution of the funnel, keep track of deadlines, delegate tasks, and ensure that everything runs smoothly.
Virtual Assistant
A virtual assistant to handle administrative tasks, managing emails, scheduling appointments, and handling inquiries.
Strategist
A strategist will help you develop a plan for your funnel and identify the most effective tactics and strategies to achieve your goals
Copywriter
A direct-response copywriter will help you write compelling copy for your landing pages, emails, and other marketing materials.
Designer
A designer will help you create graphics and design elements for your landing pages and other marketing materials.
Tech Specialist
A tech specialist will help you set up and integrate the various tools and software you need to build and run your funnel.
Project Manager
A project manager will oversee the planning and execution of the funnel, keep track of deadlines, delegate tasks, and ensure that everything runs smoothly.
Virtual Assistant
A virtual assistant to handle administrative tasks, managing emails, scheduling appointments, and handling inquiries.
You may need to handle some tasks on your own, if you are unable to hire all of the recommended team members or an agency. It's important to consider your own skills and resources when deciding which tasks you can handle and which ones you may need to delegate.
Remember, the more support you have, the smoother the process will be, but it's also important to be realistic about what you can manage on your own. It's also worth noting that you may need to hire other professionals depending on your specific needs and goals.
Trusted By
Hi, I'm Felicia. Your Digital Marketing & Sales Funnel Strategist
I’m passionate about helping business owners like you build high-converting funnels that increase your income and your impact. I know that the world of marketing and sales can be overwhelming, but I’m here to make it easy for you. With my help, you’ll have the strategy (and funnel!) you need to build a wildly profitable business.
I’ve been helping businesses grow and thrive for years, and I’ve seen firsthand how a well-crafted funnel can make all the difference. Whether you’re just starting out or you’re ready to take your business to the next level, I’m here to help you succeed.
I’m not just going to give you a pat on the back and a “good luck” on creating your marketing funnel. Oh no, I’m here to hold your hand and guide you through the process like a trusty funnel sherpa.
Keep an eye out for more of my top-secret tips and tricks on how to create a funnel that will have your perfect-fit customers lining up for miles. I promise it’ll be a blast!
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DISCLAIMER: The recommendations provided by this quiz are for informational purposes only and are not intended as legal, financial, or professional advice. Your business and circumstances are unique, and it is important to carefully consider all relevant factors, including your budget, time availability, and technical expertise, when choosing a marketing funnel. We recommend seeking the advice of a qualified marketing professional before making a final decision. The use of this quiz does not create a professional relationship between you and Swanked Creative. Swanked Creative is not responsible for any actions or inactions taken based on the information provided by this quiz.
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