A challenge funnel is a type of marketing funnel that involves creating a short-term challenge, usually lasting 3-5 days, to promote a mid-priced product or service. The challenge typically involves providing value and education to the participants, with the goal of upselling them to the paid product or service at the end. Note: The challenge is free to register to get as much traffic as possible with an upsell to VIP status.
This is the first step of the challenge funnel, where potential participants can sign up for the challenge by filling out an opt-in form. This page should provide an overview of the challenge, its benefits, and the information that participants will need to provide in order to join.
After signing up for the challenge, participants will be directed to an upsell sales page. This page is designed to offer an additional product or service that complements the challenge and provides additional value to the participant. Most often, this is VIP access to the challenge that includes direct access to the host as well as live stream room. Those who don’t purchase the VIP access will watch the stream in a FB group or watch page.
Once a participant has decided to purchase the upsell, they will be directed to a checkout page. This page will have an order bump, which is an additional low-cost offer that is presented to the customer before they complete their purchase.
After the participant has completed their purchase, they will be directed to a confirmation page. This page will confirm their participation in the challenge and provide them with any additional information they need to get started.
When choosing tools and software for your funnel, make sure to consider your budget and overall goals. There are many options available at different price points, so you can choose the tools and software that work best for you. Keep in mind that you don't have to have everything right away – you can always upgrade or add additional features as your business grows.
If it makes sense for your business, consider using an all-in-one marketing solution, which includes many of the tools and features you need in one platform. These can be convenient and cost-effective, especially if you are just starting out.
Here is a list of professionals that you may want to consider hiring if you're building a marketing and sales funnel
You may need to handle some tasks on your own, if you are unable to hire all of the recommended team members or an agency. It's important to consider your own skills and resources when deciding which tasks you can handle and which ones you may need to delegate.
Remember, the more support you have, the smoother the process will be, but it's also important to be realistic about what you can manage on your own. It's also worth noting that you may need to hire other professionals depending on your specific needs and goals.
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DISCLAIMER: The recommendations provided by this quiz are for informational purposes only and are not intended as legal, financial, or professional advice. Your business and circumstances are unique, and it is important to carefully consider all relevant factors, including your budget, time availability, and technical expertise, when choosing a marketing funnel. We recommend seeking the advice of a qualified marketing professional before making a final decision. The use of this quiz does not create a professional relationship between you and Swanked Creative. Swanked Creative is not responsible for any actions or inactions taken based on the information provided by this quiz.