A self-liquidating offer (SLO) funnel is a type of marketing funnel that is designed to generate leads and sales for a low-priced product or service. It typically involves offering a low-priced product as an introduction to your business, with the goal of upselling customers to higher-priced offer. This type of funnel works really well to offset ad spend while also generating leads.
This is the page where you present the initial offer to your audience. It should clearly explain the benefits of the offer and why it’s valuable to them.
This is the page where the customer goes to make their purchase. It should be designed to be simple and straightforward, with minimal distractions. An order bump is an additional offer presented at the checkout page which the customer can add to their order with one click.
This page is presented to the customer after they have made their purchase. It should offer an additional product or service that complements the original purchase. It is designed to increase the customer’s order value.
This page is presented to the customer if they do not accept the upsell offer. It should offer a lower-priced alternative that still provides value.
This page is presented to the customer after they have completed their purchase. It should confirm the order details and provide any necessary next steps or instructions.
When choosing tools and software for your funnel, make sure to consider your budget and overall goals. There are many options available at different price points, so you can choose the tools and software that work best for you. Keep in mind that you don't have to have everything right away – you can always upgrade or add additional features as your business grows.
If it makes sense for your business, consider using an all-in-one marketing solution, which includes many of the tools and features you need in one platform. These can be convenient and cost-effective, especially if you are just starting out.
Here is a list of professionals that you may want to consider hiring if you're building a marketing and sales funnel
You may need to handle some tasks on your own, if you are unable to hire all of the recommended team members or an agency. It's important to consider your own skills and resources when deciding which tasks you can handle and which ones you may need to delegate.
Remember, the more support you have, the smoother the process will be, but it's also important to be realistic about what you can manage on your own. It's also worth noting that you may need to hire other professionals depending on your specific needs and goals.
I’ve been helping businesses grow and thrive for years, and I’ve seen firsthand how a well-crafted funnel can make all the difference. Whether you’re just starting out or you’re ready to take your business to the next level, I’m here to help you succeed.
I’m not just going to give you a pat on the back and a “good luck” on creating your marketing funnel. Oh no, I’m here to hold your hand and guide you through the process like a trusty funnel sherpa.
Keep an eye out for more of my top-secret tips and tricks on how to create a funnel that will have your perfect-fit customers lining up for miles. I promise it’ll be a blast!
DISCLAIMER: The recommendations provided by this quiz are for informational purposes only and are not intended as legal, financial, or professional advice. Your business and circumstances are unique, and it is important to carefully consider all relevant factors, including your budget, time availability, and technical expertise, when choosing a marketing funnel. We recommend seeking the advice of a qualified marketing professional before making a final decision. The use of this quiz does not create a professional relationship between you and Swanked Creative. Swanked Creative is not responsible for any actions or inactions taken based on the information provided by this quiz.